for a pair of sports car loving shop openwners until they reali they were sitting on a potential gold mine. after more than 30 years doing auto repair in phoenix, arizona, brothers joe and pat ritz weren't looking to change their business model. that is until one customer, chris meyers, asked what seemed like a very odd question. >> i looked around, sure enough there's a million dollar ferrari sitting right there. right next to a 2010 camry. that's kind of interesting, right? so i talked to pat and i said, well, you charge more for the ferrari, right? >> when pat said they charge the same hourly rate for any customer, chris said he was surprised because there's a great difference in skill level needed to work on the two kinds of cars. >> it's not the type of problem, oh, my god, i'm going out of business tomorrow. but yeah, it's a problem. >> chris meyers is a phoenix-based finance guy.